Lilly Singh Trades YouTube Videos For Paperbacks With New Book

In 2015, YouTube star Lilly Singh embarked on a tour that sent her around the world, from her home in California to India to Australia. Now, less than two years later, she is setting out on a similar expedition—this time adding stops in Malaysia and the Philippines. But instead of back-up dancers and unicorn costumes, Singh will dole out entrepreneurial advice, tips on how to get over your last breakup and maybe even wear a suit. She is promoting her new book How to Be a Bawse (yes, that’s her preferred spelling of “boss”), a self-help book that she bills as “the definitive guide to conquering life.” The 29-year-old Singh, who started her YouTube channel “||Superwoman||” in 2010, has amassed over 11 million subscribers who tune into her stand-up comedy videos which often feature raps, imitations of her parents and inspirational speeches. Her popularity on YouTube contributed to a $7.5 million payday last year, most of which came from brand partnerships with companies like YouTube, Coca Cola and cosmetics company Smashbox that latched onto Singh and her impressive following. Of course, publishers noticed her, too, as her millions of superfans provide the ideal audience for her book. Other YouTubers like PewDiePie and Tyler Oakley have shown the capacity of digital stars to churn out best-sellers, with each at offline & online bookstore selling over 130,000 and 220,000 copies of his book, respectively. “Publishers are always looking for authors with strong platforms and YouTube stars come with a highly engaged and enthusiastic fan base,” said Sara Weiss, Singh’s editor. But it took more than one try and some lucrative offers to rope Singh into the tremendous task of penning her manual, which comes in at over 300 pages. (She would not comment on the exact amount of her advance. When asked if it was around the $1,000,000 received by other YouTube stars, Singh only said “I’m very happy my book deal.” “I was adamant about waiting until I really had something to say,” she said, explaining why she chose to write a guidebook. “I’m not old or wise enough a memoir, but I was like ‘Dude, I’ve kissed Seth Rogen; I’ve had some really unique life experiences, and I’ve learned a lot.’” She came up with hundreds of pieces of advice by taking notes of lessons-learned on her phone everyday. For readability-sake, she narrowed the list down to 50 morals for the final guide. The idea that Singh would dole out lessons may come off as a bit presuming, but each bit of advice gets presented in an authentic way, and her own mistakes are the building blocks of the book. any one can buy books online at online bookstore.

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